Contributions of the “Semiotic nonagon” to the comprehension of the visual identity and its social potentia

Abstract

This article places methodologically the research work “From social identity to the visual representation,” in an operational model of qualitative order based on semiotics. It outlined an appropriation of the model used by Silva (2014) in the research work “Urban Imaginaries from Latin America” and later elaborates on and brings into question through the “Semiotic Nonagon”, a model proposed by Claudio Guerri (2014) based on the wealth of Peirce ́s pragmatism. The Semiotic Nonagon for this research is an essential tool to reason, understand and comprehend the object of study, but also to point out, based on this reasoning, the creative process and its resulting impact.