Media circuits and gender narrative in the Middle East during the sixties: the case of Kuwait

Abstract

The following article aims to identify the scope of media discourse in the establishment of gender cultural imaginaries framed by decolonization and modernization of nations in the Middle East, taking the case of Kuwait. Through a reading of images of advertisement from the Kuwait Times newspaper during the
sixties, it will be explained how the political mediation hand in hand with cultural dissemination is building a narrative in parallel with a shift of the power centres in the geopolitical configuration of the region. As an independent nation, Kuwait was exposed to cultural discourses coming from informative mediation, whose
platform is the creation of producers and consumers of information within this area. Consequently, democracy and modernity interpelled a dialogue that is reflected in the images of the newspaper, exposing the complex and multiple realities of Kuwait in the 1960s and its successive relevance today.