USE AND COMPETENCES OF INFORMATION AND COMMUNICATION TECHNOLOGY IN SOCIAL COMMUNICATION STUDENTS OF NORTE THE SANTANDER

Abstract

The research seed in communication SEMINCO of the Francisco de
Paula Santander University, has proposed the task to identify the use that social
communication student ́s give to technology tools and the ethical, investigative
and professional competences developed in their career. To do so, there was taken a
sample of 105 students that where in their last semester in four social communication
programs in Norte the Santander, asking them about the use of technology to edit
audio, video, text and photography, web site creation, blogs and social media. The
findings show a low level of use and knowledge about the technology that required
their professional work, especially in digital communication. The main challenge for
the academy will be to promote a permanent updating culture to achieve the autonomy
learning in their graduate to assure they respond to the market requirements.