The Facebook experience of young university students and their online action logics

Abstract

The article gives an account of the analysis of the experience and the process of individuation of a group of young university students from the city of Cali, during the months of January to June 2017, who used the social network Facebook as a space for presentation in audience of his life, articulating three logics of action exposed by Danilo Martuccelli y François Dubet: integration, strategy and subjectivation. Therefore, an ethnographic study was carried out of the activity carried out on Facebook profiles of 20 students from different universities in the city, complemented with semi-structured interviews and a focus group to contrast the ethnographic observations made. At the end, it is suggested that the study approaches the way in which these young university students constitute themselves as individuals, seeking meaningful experiences, in a city full of uncertainties; while configuring link dynamics, protection of their autonomy and uses of the social network to ensure benefits in connectivity.