Corporate Social Responsibility and Pro-Peace Practices in Colombia

  • Jesús Perdomo-Ortiz Pontificia Universidad Javeriana
  • Lida Esperanza Villa Castaño Pontificia Universidad Javeriana
  • Sebastián Dueñas Ocampo Pontificia Universidad Javeriana

Abstract

This paper explores the thesis associating the adoption of Corporate Social Responsibility models with implementing Pro-Peace practices in scenarios of conflict and post-conflict. This work is carried out under qualitative focus and exploratory scope. Four interviews were applied to large companies who have adopted Corporate Social Responsibility models and two interviews to Associations promoting Corporate Social Responsibility in Colombia. Evidence supporting this thesis was found and its understanding was dug into when considering that Corporate Social Responsibility, as a concept, has migrated towards Creating Shared Value and Business Sustainability. This study bears the limitations associated to determining a theoretical sample and the bias of selection it implies. From this research is derived that if companies in Colombia wish to promote Pro-Peace practices, they must become involved in management models based on Corporate Social Responsibility.

Author Biographies

Jesús Perdomo-Ortiz, Pontificia Universidad Javeriana

Profesor Asociado, Departamento de Administración de Empresas, Pontificia Universidad Javeriana, Bogotá-Colombia. PhD en Dirección y Economía de la Empresa, Universidad de Salamanca-España

Lida Esperanza Villa Castaño, Pontificia Universidad Javeriana

Profesor Asociado, Departamento de Administración de Empresas, Pontificia Universidad Javeriana, Bogotá-Colombia. PhD en Filosofía, Pontificia Universidad Javeriana

Sebastián Dueñas Ocampo, Pontificia Universidad Javeriana

Profesor Asistente, Departamento de Administración de Empresas, Pontificia Universidad Javeriana, Bogotá-Colombia. Máster en Medio Ambiente y Desarrollo Sostenible, University College London (UCL), Londres-Reino Unido

Published
2017-08-30
How to Cite
PERDOMO-ORTIZ, Jesús; VILLA CASTAÑO, Lida Esperanza; DUEÑAS OCAMPO, Sebastián. Corporate Social Responsibility and Pro-Peace Practices in Colombia. Cuadernos de Administración, [S.l.], v. 33, n. 58, p. 30-44, aug. 2017. ISSN 2256-5078. Available at: <http://nexus.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/4471>. Date accessed: 22 may 2018. doi: https://doi.org/10.25100/cdea.v33i58.4471.
Section
Research

Keywords

Empresa y Paz, Responsabilidad Social Empresarial, RSE, Conflicto Armado, Posconflicto.